The Proving Ground
How Does a Sales Funnel Work
Most businesses begin their online journey with a simple requirement – get more leads! This wonderful idea leads to the invention of some incentive to get customers to click a business’s ads, social media posts, or organic search results. Those clicks should take the customers to a thoughtfully built landing page, where you hope they’ll…
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Top 5 Tech Tools of 2018
One of my favorite things in my career is learning the ins and outs of awesome tech tools. Apps and online programs make a huge difference in everything from my personal life to my work projects, and I’m constantly on the look-out for new tools to learn and use. Today I just wanted to share…
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Why Business Owners Should Own Their Domain Name
You have a business, and now that business needs a website. So you settle on a domain name (like abccompany.com) you like, but don’t know how to build a website. You find someone who can do that for you, and boom – your business is online! It’s a pretty easy cycle, or at least it…
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Landing Pages for Social Media Ads – The What and the Why
It’s a common problem – a new business starts trying to advertise on social media, and clicking on their ad takes you straight to their home page. I know that this seems like the best idea. Let’s face it, we all want our website to be seen, right? Why not send customers straight to the…
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